Role play the full Sales Process

Master all phases of the sales process from building rapport to building value during test drive to presenting the pencil while holding the most gross.

Built-in coaching of word tracks

In depth suggestions and explanation of proven word tracks to qualify the buyer, discover the buying triggers, and handle objections

10 different buyer personalities

Practice with 10 different buyer types like some one looking for lowest payment, a cash buyer, an underwater buyer, and more

Easily track team progress and practice time as a manager

See which of your sales reps is practicing and ready to crush the quota vs who is just there for the coffee and wifi

Choose the perfect plan

Personal / Individual


Per month

Business / Dealer


PER User Per month

Frequently asked questions

Car Sales Hero is a revolutionary new way to train car sales reps by simulating a full buyer journey conversation role play of car buyers via a mobile app.

Yes, the app has an easy to use interface.

Sale managers can view daily practice time, success ratios, and individual improvement area needs for their team members. They can access the reports via a web reporting page or opt-in to daily email updates.

  • Maximum Trade Value Buyer (included in trial)
  • Just Looking Buyer (included in trial)
  • Only Looking for Internet / Ad Special Buyer
  • Lowest Price Cash Buyer
  • Not Ready to Buy Buyer
  • Want Safest Car Buyer
  • Want Performance Car Buyer
  • Keep Payment at Same Level Buyer
  • Shop Around Buyer
  • Display Status Buyer

Yes. The standard words tracks in the app are already proven to improve sales rep closing ratio but for dealerships with unique customer personas or selling value proposition, we do offer word track customization as an add-on service.

The word tracks are created with input and guidance from actual top car sales reps.

We were inspired by technologies like Alexa and Siri that allow conversations including learning. We also heard from auto dealers management about the difficulty in attracting, training, and retaining high closing sales reps.

Our clients say

"Car Sales Hero helped me overcome new rep anxiety and get comfortable with internet buyers as well as ups while holding gross"
Hilary Leigh
Toyota Dealer Sales Rep
"Just one more sale done at a higher gross pays for the team subscription"
Hall Read
CDJR Dealer Sales Manager
"I can practice with Car Sales Hero while waiting for ups or appointments"
Quintin Angus
Ford Dealer Sales Rep
"My sales reps are no longer practicing on customers and prospects while getting up to speed"
Jillie Tempest
Honda Dealer GM