Car Sales Hero


Role play the full buyer journey on demand

From the "up" to the lot to browsing cars to negotiating the pencil

Built-in coaching of word tracks

On the spot suggestions of proven word tracks to qualify the buyer, discover the buying triggers, and handle objections

Learn to close a variety of buyer personas

Practice with more than 10 buyer types (e.g. looking for lowest payment, cash buyer, specific trim only, and analytical buyer)

Easily track team progress and practice time as a manager

See which of your sales reps is practicing and ready to crush the quota vs who is just there for the coffee and wifi

Choose the perfect plan


Per month


Per month


Per month

Frequently asked questions

Car Sales Hero is a revolutionary new way to train car sales reps by simulating a full buyer jouner conversation role play of car buyers via a mobile app.

Yes, the app has an easy to use interface.

Sale managers can view daily practice time, success ratios, and individual improvement area needs for their team members. They can access the reports via a web reporting page or opt-in to daily email updates.

Yes. The standard words tracks in the app are already proven to improve sales rep closing ratio but for dealerships with unique customer personas or selling value proposition, we do offer word track customization as an add-on service.

The word tracks are created with input and guidance from actual top car sales reps.

We were inspired by technologies like Alexa and Siri

Our clients say

"Car Sales Hero helped me overcome new rep anxiety and get comfortable with internet buyers as well as ups while holding gross"
Hilary Leigh
Toyota Dealer Sales Rep
"Just one more sale done at a higher gross pays for the team subscription"
Hall Read
CDJR Dealer Sales Manager
"I can practice with Car Sales Hero while waiting for ups or appointments"
Quintin Angus
Ford Dealer Sales Rep
"My sales reps are no longer practicing on customers and prospects while getting up to speed"
Jillie Tempest
Honda Dealer GM